At Ziya Blue, customers can explore a vibrant selection of products from Pretty By Her, founded by Kelly Broocks in 2016. What began as a side hustle while working full-time in the Children’s Mental Health field has blossomed into a colorful and sassy brand that embodies strong values.

Kelly is passionate about authenticity and believes in fostering genuine relationships with customers through transparency, kindness, and humor. She showcases her true self—flaws and all—and encourages others to do the same.

Equity, diversity, and inclusion are at the heart of Pretty By Her. Kelly is committed to using her brand and social media presence to uplift marginalized voices and advocate for a world where everyone is safe, respected, and valued.

As a proud Living Wage Employer certified by The Ontario Living Wage Network, Pretty By Her prioritizes fair compensation. Additionally, Kelly's dedication to mental health is reflected in her mission to support others in leading happy, healthy lives. A portion of every order is donated to mental health and suicide prevention programs in Canada.

With a focus on high quality, Pretty By Her ensures that every product is crafted with care by an exceptional production team, meeting the brand's standards for excellence.